Privacy Policy

Effective date: November 12, 2026 Last updated: November 12, 2026

This Privacy Policy explains what information TrendedCRE LLC ("TrendedCRE", "we", "us") collects through trendedcre.com, its related pages, reports and tools, and the newsletter (together, the "Service"), how we use it, and the choices you have. It should be read with our Terms of Use.

The short version:

• We collect what we need to run the Service: your account details, how you use it, and the content you choose to upload.
• We do not sell your personal information, and we do not use it for targeted advertising.
• Your deals and uploaded documents stay private to you and, if you use a team or enterprise account, to your organization. They are never used in market reports or public pages, and they are deleted after cancellation or a long period of inactivity.
• We use a small number of service providers (hosting, AI processing, email) to run the Service, under agreements that limit how they use your information.

1. Information we collect

Information you give us

• Account information: your name, email address, organization and your role in it, job title, password, and a record of the Terms and Privacy Policy versions you accepted and when. Passwords are stored only as a one-way cryptographic hash; we cannot see them.
• Newsletter sign-up: your email address, your acceptance of the Terms of Use and this Policy, and a record of when and how you confirmed your subscription.
• Your Content: deal details, offering memoranda, rent rolls, leases, notes, sponsor information, saved analyses and other material you enter or upload. Please do not upload consumer personal information (see Section 7 of the Terms of Use).
• Communications: messages you send us, such as support requests, feedback, or access requests.

Information collected automatically

• Sign-in and session records: when you sign in, we record the time, your IP address and your browser's user-agent (browser and device type) to keep your account secure and to detect misuse.
• Activity records: when you use the signed-in Service, we record which features and pages you use and when (for example, viewing a report, running an analysis or exporting a PDF). We use this to support you, understand which features are useful, and investigate problems or misuse.
• Usage cost records: when an AI feature runs, we record which feature ran, when, for which user and deal, and its processing cost.
• Public-page analytics: we do not currently use analytics on public pages. If we add them, we will use privacy-friendly analytics that count visits and referring links in aggregate without cookies and without identifying you, and we will update this policy.
• Server logs: our web servers keep standard technical logs (such as IP address, requested page and time) for security and troubleshooting.

Cookies and local storage

• Sign-in cookie: a strictly necessary, secure, HttpOnly cookie that keeps you signed in. It is not readable by page scripts and is not used for advertising.
• Local preferences: your browser may store small preferences on your device (for example, the market or property type you last selected). These stay in your browser and are not sent to us.
• We do not use advertising or cross-site tracking cookies.

Device location

On the Site Selection field view, if you choose to use the "show my location" button, your browser asks for permission and uses your device's location to show your position on the map. This location is used in your browser only and is not sent to or stored by us.

2. Information about people who are not users

The Service includes information about businesses and, sometimes, individuals who are not our users:

• Public records, such as applicants, owners, engineers and representatives named in city planning and zoning agendas and minutes, and property records.
• Sponsor and developer research compiled from public sources such as news, company websites and public filings.
• People named in documents users upload, such as tenants named in a rent roll or lease.

On public pages, we show company names only for Development Watch items and omit individuals' names. Information about people in a user's uploaded documents is visible only to that user and our administrators. If you believe information about you is inaccurate or would like it reviewed for removal from the Service, contact us at support@trendedcre.com. Note that the original public record remains with the city or county that published it.

3. How we use information

We use information to:

• provide, operate, secure and maintain the Service and your account;
• process Your Content and run the analyses you request, including AI features;
• send the newsletter to people who subscribed, and send service and security messages;
• respond to requests and provide support;
• understand and improve how the Service is used, in aggregate;
• detect, prevent and investigate fraud, abuse, security incidents and violations of our Terms; and
• comply with law and enforce our agreements.

We do not use Your Content to build market reports, public pages, or other users' analyses.

4. AI processing

When you use an AI feature, the relevant content (for example, the text of a document you uploaded, or the facts of a deal you entered) is sent to our AI provider, Anthropic, PBC, to generate the result, and the result is returned to the Service. Some AI features also search the public web on your behalf, for example to research a sponsor or a location.

Under our agreement with the AI provider, the content we send is used to provide the service to us and is not used to train their models.

5. How we share information

We do not sell personal information or share it for targeted advertising. We share information only as follows:

• Service providers who process information on our behalf, under agreements that limit their use to providing services to us:
  • hosting and infrastructure: Hostinger (virtual private server hosting);
  • off-site backups: Backblaze B2;
  • AI processing: Anthropic;
  • email delivery for the newsletter and account messages: an email delivery provider, once we begin sending them.
• Address lookups: to place a property on the map, the property address (not your identity) is sent to public geocoding services (OpenStreetMap Nominatim and the U.S. Census Bureau Geocoder). Maps and imagery are loaded from map tile providers such as Esri and OpenFreeMap, mostly through our own servers.
• Legal and safety: when we believe in good faith that disclosure is required by law, subpoena or court order, or necessary to protect the rights, property or safety of users, the public or us.
• Business transfer: in connection with a merger, acquisition, financing or sale of assets, subject to this Policy's protections.
• With your direction: when you choose to share a report or page with others.

6. Who can see your information inside the Service

• Every account belongs to an organization. If you sign up on your own, your organization is just you. Your deals, uploaded documents and saved analyses are never visible to other organizations.
• If your account is provided by an organization (a team or enterprise plan), that organization controls the account and its content. Its administrators can see your account details, your activity in the Service and your content according to the roles they set, and can reassign or delete your content if you leave. That organization's own privacy practices also apply to you. An account is placed in an organization when that organization sets it up or invites the user. An organization's content stays with that organization and is never transferred to another organization or to an individual user.
• TrendedCRE personnel have no routine access to your content. We access it only with time-limited, logged support access granted by you or your organization, when necessary for security or to fix a technical problem, or when required by law.
• Restricted modules (such as Site Selection) are available only to users granted access.
• TrendedCRE administrators can see account details and activity records (not the contents of your deals) to operate, support and secure the Service.

7. How long we keep information

8. Security

We protect information with measures appropriate to its sensitivity, including encrypted connections (HTTPS), hashed passwords, HttpOnly session cookies, access controls that limit each user to their own deals, restricted administrator access, limits on repeated failed sign-in attempts, and regular backups. No system is perfectly secure; if we learn of a security incident affecting your personal information, we will notify you as required by law.

9. Your choices and rights

• Newsletter: unsubscribe at any time with the link in any email.
• Access, correction, export and deletion: you can ask us for a copy of your personal information, to correct it, to export Your Content, or to delete your account and Your Content by emailing support@trendedcre.com. We will verify your identity before acting and respond within 30 days.
• State privacy rights: depending on where you live, you may have additional rights under state law (for example, to know, delete, correct, or opt out of certain processing). We will honor such requests as required by applicable law, and we will not discriminate against you for exercising them.
• Cookies: you can clear or block cookies in your browser; the sign-in cookie is needed to use the signed-in Service.

10. Children

The Service is for business use and is not directed to anyone under 18. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.

11. Where information is processed

We are based in the United States. Our service providers may process and store information in the United States and other countries. If you access the Service from outside the United States, your information will be transferred to and processed in the United States or those countries.

12. Changes to this Policy

We may update this Policy. If we make material changes, we will notify account holders by email or in the Service before they take effect, and update the "Last updated" date above.

13. Contact

TrendedCRE LLC support@trendedcre.com